대학경영대학경영학과
이승환Lee, Seung Hwan
- 소속 경영학과
- 연구실다산관 525
- 이메일 slee33@ajou.ac.kr
- 내선번호2724
관심분야
- Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing
학력
- 2017.02 Syracuse Univ 박사
- 2009.08 서울대학교 석사
- 2007.02 서울대학교 학사
경력
키움증권 : Kiwoom Securities (Online stock brokerage), Korea, 2011 - Marketing Consultant KT : Korea Telecom, Korea, 2009-2010 - Marketing Strategy & Consumer Research targeted at small business owners
연구분야
Mainly use Applied Game Theory and Empirical Research to further connect Consumer Behavior and Quantitative Marketing. Interested Topics : Pricing, Promotions, Digital/High-tech Marketing, Fairness Perception, Online Negotiations(Name-Your-Own-Price), Behavioral Economics, and Marketing Channels
기타
AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015 ISMS Doctoral Consortium Fellow, Emory Univ., 2014 Quantitative Marketing and Structural Econometrics Workshop Fellow, Duke Univ., 2013 Doctoral Fellowship, Syracuse Univ., 2011 – 2017 Summer Research Fellowship, Syracuse Univ., 2012, 2014, 2015 Scholarship for Teaching Assistantship, Seoul National Univ., 2007-2008
대표논문
- [논문] 이승환, Scott Fay, Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention, QME-QUANTITATIVE MARKETING AND ECONOMICS, Vol.15, No.2, pp. 123-163 (6월, 2017)
- [논문] Scott Fay, 이승환, The role of customer expectations in name-your-own-price markets, JOURNAL OF BUSINESS RESEARCH, Vol.68, No.3, pp. 675-683 (3월, 2015)
연구활동
- [논문] 정보희, 이승환, 김한구, The impact of belongingness and graphic-based emoticon usagemotives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users, ONLINE INFORMATION REVIEW, Vol.46, No.2, pp. 391-411 (3월, 2022)
- [논문] Chong Kyoon Lee, Fariss Mousa, Jin Young Lee, 이승환, Consumer Behaviour and Social Entrepreneurship: The Case of South Korea, JOURNAL OF SOCIAL ENTREPRENEURSHIP, pp. 0-0 (10월, 2021)
- [논문] 이승환, An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration, SUSTAINABILITY, Vol.11, No.9, pp. 2481-2494 (4월, 2019)
- [논문] 이승환, Scott Fay, Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention, QME-QUANTITATIVE MARKETING AND ECONOMICS, Vol.15, No.2, pp. 123-163 (6월, 2017)
- [논문] Scott Fay, 이승환, The role of customer expectations in name-your-own-price markets, JOURNAL OF BUSINESS RESEARCH, Vol.68, No.3, pp. 675-683 (3월, 2015)
- [논문] 이승환, 김상훈, The Influence of Purchase Channel Knowledge, Travel Experience, and Gender on Online Travel Reservation Channel Choice: Comparison between Flight and Accommodation Reservation Services, 관광경영연구, pp. 541-564 (9월, 2020)
- [논문] 황유나, 이승환, 최광남, 정부의 R&D 투자가 혁신성과와 재정성과에 미치는 영향분석: 연구개발 단계를 중심으로, 기술혁신학회지, Vol.22, No.4, pp. 503-525 (8월, 2019)
- [학술회의] 이승환, Eunkyu Lee, The Impact of Price Dispersion on Subscription Service Renewal, ICAMA KAS 2020 International Conference, (10월, 2020)
- [학술회의] 이승환, Eunkyu Lee, Other Customers’ Price Information and Service Subscription Renewal, Marketing Management Association 2020 Fall conference, (10월, 2020)
- [학술회의] 이종균, 이승환, 강진영, Untangling the effects of consumer's characteristics on the perception of social entrepreneurship, CSES DB 콜로키움 논문 경진대회, (11월, 2020)
- [학술회의] 이승환, 김상훈, 해외여행 온라인 구매 서비스의 채널 선택에서 성별 차이, 채널 지식, 여행 경험의 영향: 항공권과 숙박 구매 서비스의 비교, 한국호텔외식관광경영학회 2020년 제59차 정기학술대회, (8월, 2020)
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