아주대학교

경영대학

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마케팅전공

경영대학경영학과마케팅전공

List

최환호Hwanho Choi

  • 소속 경영학과 / 마케팅전공
  • 연구실다산관 423호
  • 이메일 hchoi@ajou.ac.kr
  • 내선번호2726

관심분야

  • 소비자문화, 디지털문화

학력

  • 2014.12 영국맨체스터대학교 박사

경력

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대표논문

  • [논문] 최환호, Bernard Burnes, Market Legitimation in Countercultural Market Change, MARKETING THEORY, Vol.22, No.1, pp. 41-65 (3월, 2022)
  • [논문] 최환호, Effectuation Processes of Social Media and Student Entrepreneurs in South Korea, Journal of Small Business Management, pp. 1-44 (10월, 2021)
  • [논문] 최환호, Bernard Burnes, The Internet and Value Co-creation: The Case of the Popular Music Industry, Prometheus, Vol.31, No.1, pp. 35-53 (3월, 2013)

연구활동

  • [논문] 최환호, Bernard Burnes, Market Legitimation in Countercultural Market Change, MARKETING THEORY, Vol.22, No.1, pp. 41-65 (3월, 2022)
  • [논문] 최환호, Effectuation Processes of Social Media and Student Entrepreneurs in South Korea, Journal of Small Business Management, pp. 1-44 (10월, 2021)
  • [논문] Bernard Burnes, 최환호, Hybrid Economy in the Digital Age: The Case of the Independent Music Community in Korea, Technology in Society, Vol.65, pp. 101582-101582 (4월, 2021)
  • [논문] 최환호, Consumption of Visual Cues in Computer-Mediated Environments, 유통과학연구, Vol.18, No.8, pp. 23-33 (8월, 2020)
  • [논문] 김준익, 최환호, VALUE CO-CREATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A START-UP COMPANY, JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, Vol.20, No.1, pp. 1-19 (1월, 2019)
  • [논문] 최환호, Broadcasting and Telecommunications Industries in the Convergence Age: Toward a Sustainable Public-Centric Public Interest, SUSTAINABILITY, Vol.10, No.2, pp. 1-14 (2월, 2018)
  • [논문] 최환호, Bernard Burnes, Bonding and spreading: Co-creative relationships and interaction with consumersin South Korea’s indie music industry, MANAGEMENT DECISION, pp. 1905-1923 (10월, 2017)
  • [논문] 최환호, Bernard Burnes, How Consumers Contribute to the Development and Continuity of a Cultural Market, CONSUMPTION MARKETS AND CULTURE, Vol.19, No.6, pp. 576-596 (4월, 2016)
  • [논문] 최환호, Bernard Burnes, Future cities and self-organising value chains: the case of the independent music community in Seoul, SUPPLY CHAIN MANAGEMENT-AN INTERNATIONAL JOURNAL, Vol.20, No.3, pp. 300-312 (4월, 2015)
  • [논문] 최환호, Bernard Burnes, The Internet and Value Co-creation: The Case of the Popular Music Industry, Prometheus, Vol.31, No.1, pp. 35-53 (3월, 2013)
  • [논문] 최환호, 김준익, 정재권, Consumer Value Creation in the Networked Age: The Case of K-Pop, 유라시아연구, Vol.14, No.4, pp. 139-158 (12월, 2017)
  • [논문] 최환호, Copyright and Creativity of Popular Music in the Digital Age:Towards a Sustainable Cultural System, International Journal of Contents, Vol.13, No.3, pp. 9-16 (9월, 2017)
  • [논문] 정재권, 이동명, 최환호, A Study on Consumer Attitude to Pricing Strategies for Perishable Foods, 유통연구, Vol.21, No.2, pp. 177-195 (4월, 2016)
  • [논문] 최환호, 정재권, The Rise of the Internet of Things and Its Potential Impacts on Consumers and Society, 한국경영공학회지, Vol.21, No.1, pp. 95-107 (3월, 2016)
  • [논문] 최환호, A New Form of Independent Music Production in the Internet Age, e-비즈니스연구, Vol.16, No.2, pp. 19-33 (4월, 2015)
해당 데이터는 존재하지 않습니다.
해당 데이터는 존재하지 않습니다.
해당 데이터는 존재하지 않습니다.