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권경난Kyoung-Nan Kwon

  • 소속 경영학과 / 마케팅전공
  • 연구실다산관
  • 이메일 kwonkn@ajou.ac.kr
  • 내선번호3629

관심분야

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학력

  • 2001.08 University of Tennessee 박사

경력

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대표논문

  • [논문] Yoo Jin Kwon, 권경난, Consumer roles and values in selfie experience: a case of Korean young consumers, Qualitative Market Research, Vol.21, No.4, pp. 491-512 (8월, 2018)
  • [논문] Luciana De Araujo Gil, Lester Johnson , Linda Good, 권경난, Impact of Self on Attitudes toward Luxury Brands among Teens, JOURNAL OF BUSINESS RESEARCH, Vol.65, No.10, pp. 1425-1433 (11월, 2011)
  • [논문] 권경난, Ann Fairhurst, David Schumann, Consideration of an Expected Future Deal in Assessing the Value of a Present Deal: Forward-Looking Bargain Shopping, JOURNAL OF BUSINESS RESEARCH, Vol.63, No.1, pp. 84-90 (1월, 2010)
  • [논문] Mi-Kyoung Kim, 권경난, Mira Lee, Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services, CyberPsychology & Behavior, Vol.12, No.4, pp. 445-449 (8월, 2009)
  • [논문] 권경난, Jinkook Lee, The Effects of Reference Point, Knowledge, and Risk Propensity on the Evaluation of Financial Products, Journal of Business Research, Vol.62, No.07, pp. 719-725 (7월, 2009)

연구활동

  • [논문] Yoo Jin Kwon, 권경난, Consumer roles and values in selfie experience: a case of Korean young consumers, Qualitative Market Research, Vol.21, No.4, pp. 491-512 (8월, 2018)
  • [논문] Rachel Sammon, 권경난, Host's Interpersonal Influence on Guests in a Home Sales Party , JOURNAL OF RETAILING AND CONSUMER SERVICES, Vol.23, pp. 32-38 (12월, 2014)
  • [논문] Yoo Jin Kwon, 권경난, Consuming the Objectified Self: The Quest for Authentic Self, ASIAN SOCIAL SCIENCE , Vol.11, No.2, pp. 301-312 (12월, 2014)
  • [논문] Kuo-Chuan Chu, 권경난, Pre-counterfactuals and Anticipated Emotions: Factors Affecting the First Bid in Name-your-own-price Auctions, REVIEW OF EUROPEAN STUDIES, Vol.6, No.1, pp. 34-45 (3월, 2014)
  • [논문] Yoo Jin Kwon, 권경난, Multifaceted Appearance Management as Cultural Practice, REVIEW OF EUROPEAN STUDIES, Vol.5, No.4, pp. 19-29 (9월, 2013)
  • [논문] 권경난, 권유진, Heterogeneity of Deal Proneness: Value-Mining, Price-Mining, and Encounters, Journal of Retailing and Consumer Services, Vol.20, No.2, pp. 182-188 (3월, 2013)
  • [논문] 권유진, 권경난, Cultural Omnivores’ Consumption: Strategic and Inclusively Exclusive, INTERNATIONAL JOURNAL OF MARKETING STUDIES , Vol.5, No.1, pp. 118-127 (1월, 2013)
  • [논문] Hyun Ju Jeong, 권경난, The effectiveness of two online persuasion claims: Limited product availability and product popularity, Journal of Promotion Management, Vol.18, No.1, pp. 83-99 (2월, 2012)
  • [논문] Luciana De Araujo Gil, Lester Johnson , Linda Good, 권경난, Impact of Self on Attitudes toward Luxury Brands among Teens, JOURNAL OF BUSINESS RESEARCH, Vol.65, No.10, pp. 1425-1433 (11월, 2011)
  • [논문] 권경난, Jinkook Lee, Moderating effects of consumer knowledge on the perception of small probabilities of risk, Risk and Decision Analysis, Vol.2, No.3, pp. 171-179 (8월, 2011)
  • [논문] 권경난, Ann Fairhurst, David Schumann, Consideration of an Expected Future Deal in Assessing the Value of a Present Deal: Forward-Looking Bargain Shopping, JOURNAL OF BUSINESS RESEARCH, Vol.63, No.1, pp. 84-90 (1월, 2010)
  • [논문] Hyunjoo Oh, 권경난, An Exploratory Study of Sales Promotion for Multichannel Holiday Shopping, International Journal of Retail and Distribution Management, Vol.37, No.10, pp. 867-887 (10월, 2009)
  • [논문] Mi-Kyoung Kim, 권경난, Mira Lee, Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services, CyberPsychology & Behavior, Vol.12, No.4, pp. 445-449 (8월, 2009)
  • [논문] 권경난, Jinkook Lee, The Effects of Reference Point, Knowledge, and Risk Propensity on the Evaluation of Financial Products, Journal of Business Research, Vol.62, No.07, pp. 719-725 (7월, 2009)
  • [논문] 권경난, Dipti Jain, Multichannel Shopping through Nontraditional Retail Formats: Variety-Seeking Behavior with Hedonic and Utilitarian Motivations, Journal of Marketing Channels, Vol.16, No.2, pp. 149-168 (4월, 2009)
  • [논문] Yoonhyeung Choi, 권경난, Testing the Role of Ethnicity and Health Consciousness in Preventive Health Behaviors, OMNES: THE JOURNAL OF MULTICULTURAL SOCIETY, Vol.1, pp. 30-56 (1월, 2020)
  • [학술회의] 권유진, 권경난, Self in Selca, Self-Portrait Photography, as a Model, Photographer, and Consumer, Association for Consumer Research Conference 2011, (10월, 2011)
  • [학술회의] 권경난, Moderating Effects of Consumer Knowledge on the Perception of Small Probabilities of Risk, International Research Forum, (12월, 2010)
  • [학술회의] Yoo Jin Kwon, 권경난, Heterogeneity of Deal Proneness: A Human Capital Approach, European Association for Consumer Research Conference 2010, (7월, 2010)
  • [학술회의] Kuo-Chuan Chu , 권경난, Bidding in the Name-Your Own Price System: Pre-Counterfactual Thinking and Anticipated Emotion, Spring Conference 2010, pp. 170-171 (6월, 2010)
  • [학술회의] Luciana De Araujo Gil, 권경난, Lester Johnson, Linda Good, Impact of Self on Attitudes toward Luxury Items among Teens in Brazil, Consumer Culture Theory Conference 2010, (6월, 2010)
  • [학술회의] Hyun Ju Jeong, 권경난, Signaling Cues in Online Shopping, The 2010 Conference of the American Academy of Advertising, pp. 120-120 (3월, 2010)
  • [학술회의] 권경난, How do consumers weight small probabilities of risk? The moderating effects of objective and subjective knowledge, 2009 한국재무관리학회 추계 정기학술연구발표회 및 정기총회, Vol.*, No.*, pp. 1-2 (11월, 2009)
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